HE NEVER TRIED TO CHANGE OUR VISION.

We highly recommend working with Charbel Karam for his outstanding work as a freelance business and marketing consultant in developing Avaia, a concept that is still under development.

Avaia started with an idea we were passionate about: creating a festive cart for weddings and events, offering something different and adding a special touch to people's celebrations. We knew what we wanted to create, but we needed someone who could help us shape the idea into a solid business concept that responds to today's market.

We still remember our first meeting with Charbel. He took the time to listen, understand our vision, and see the bigger picture. Rather than limiting the business to the festive cart concept, he encouraged us to look at the wider range of services we wanted to offer, from wedding coordination to creative and out-of-the-box rental services for different types of events. He suggested keeping the concept broader to give us the flexibility to grow, explore new ideas, and offer more to our clients. This is how Avaia took shape as a concept that goes beyond the original idea.

What we particularly appreciated was that he never tried to change our vision. On the contrary, he helped us refine it, structure it, and make it more relevant, practical, and commercially viable.

One of his most valuable contributions was the marketing strategy he developed around our business model. From identifying how to reach our target clients and introduce Avaia to the market to suggesting creative promotional materials for our launch and shaping a brand identity that reflects current trends, he approached every detail with a clear understanding of both the business and its audience.

Beyond his ideas and expertise, what truly stood out was his involvement and follow-up throughout the process. He didn't simply deliver recommendations and leave us to figure out the rest. He remained engaged, helped us think through different aspects of the business, and made sure the strategy was aligned with our vision and goals.

Although Avaia is still under development, working with Charbel has given us greater clarity, confidence, and direction as we continue building it. We truly appreciate his ability to combine creativity with practical business thinking and, most importantly, to listen, understand what we want to achieve, and help us turn it into something even better than we initially imagined.

We would gladly recommend Charbel to anyone looking for someone who can listen, challenge ideas constructively, and help transform an initial idea into a well-thought-out business with a clear identity, a solid strategy, and room to grow.