STRATEGIC THINKING, ENTREPRENEURIAL VISION,

I had the pleasure of working closely with Charbel at B.O.T. (Bridge Outsource Transform), where he served as Marketing & Business Development Director, and later as a co-founder of HAIVO. Throughout our collaboration, I witnessed his ability to combine strategic thinking, entrepreneurial vision, and hands-on execution to build businesses, develop markets, and create structured approaches to growth.

At B.O.T., Charbel played an important role in developing the company's brand and establishing its presence in Lebanon before expanding into Jordan and exploring potential opportunities in Saudi Arabia and the UAE. His work went beyond marketing and communications; he helped shape the company's positioning, identify market opportunities, and determine how best to present its services to prospective clients.

Today, if I ever consider starting a new business, Charbel is one of the first people I would turn to for developing its brand identity. He has a unique ability to look at things from different angles, recognize opportunities others might overlook, and create or elevate a brand in a way that gives it a clear identity and strong market positioning. His creativity, strategic thinking, and natural talent for branding make him someone I genuinely trust in this area.