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CUSTOMER RESEARCH · FREE PDF

10 QUESTIONS
EVEN YOUR MOM
CAN’T LIE TO.

Before you ask whether people like your idea, find out what they’ve already done about the problem.

Ten adaptable questions, examples from different businesses, and notes on what to listen for.

Cover of the free customer interview guide

14-page PDF by Charbel Karam. Inspired by The Mom Test by Rob Fitzpatrick.

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